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Heller Fundraising Group Team Heller Fundraising Group Team

Transactional versus Transformational Giving: Ideas for Building Meaningful Nonprofit Philanthropic Engagement

We’ve all done something – given in just enough – to get someone to stop doing something – to stop “bugging us” about something and go away. Perhaps it’s the dog begging for human food – you might toss fido just a bit, to get him to go away. Or your child begs for another hour on the swings – you might give her 10 more minutes, just to stop the badgering. And you might give a “go-away gift.” A gift that is just enough to get the solicitor to go away. That is a transactional gift.

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Betsy Steward Betsy Steward

Fundraising Leadership: Attitude is Everything

As fundraising consultants, we watch our clients deal with high-stress levels on a daily basis. Raising money is a daunting task, especially when the goal is in the millions. Our work offers many opportunities for feeling afraid, dismayed, and discouraged. It’s vitally important that those leading the fundraising effort stay aware of the energy and attitude they share with their team. The team takes its cues from its leaders.

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