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Heller Fundraising Group Team Heller Fundraising Group Team

Transactional versus Transformational Giving: Ideas for Building Meaningful Nonprofit Philanthropic Engagement

We’ve all done something – given in just enough – to get someone to stop doing something – to stop “bugging us” about something and go away. Perhaps it’s the dog begging for human food – you might toss fido just a bit, to get him to go away. Or your child begs for another hour on the swings – you might give her 10 more minutes, just to stop the badgering. And you might give a “go-away gift.” A gift that is just enough to get the solicitor to go away. That is a transactional gift.

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Heller Fundraising Group Team Heller Fundraising Group Team

Earn The Urn Fundraising: A Planned Giving Strategy

Sometimes, humor and candy can make all the difference in motivating your colleagues and changing the culture of your nonprofit. Read on to see how we used it to inspire conversations about planned gifts.

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